The **__gads** cookie—issued by Google and tied to the DoubleClick domain—records advert impressions (gauges campaign effectiveness), and computes its earnings over **1 year and 24 days**.
- CookieDurationDescription__gads1 year 24 daysThe __gads cookie (set by Google), is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue.
- This is a True/False flag set by the cookie._hjFirstSeen30 minutesHotjar sets this cookie to identify a new user’s first session.
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Hotjar’s **_hjIncludedInPageviewSample** cookie , valid for **2 minutes**, flags whether a user falls within the site’s pageview sampling quota, while **_hjIncludedInSessionSample** (same duration) applies the same logic to daily session limits.
Meanwhile, Issuu’s **iutk** , lasting **5 months and 27 days**, logs visitor interactions across its platforms, and Vimeo’s **vuid** (valid for **2 years**) assigns a unique ID to track embedded video performance. Tracking metrics such as visitor counts, referral sources, and anonymous page interactions are among the anonymized data Hotjar collects. Additionally, the **_hjAbsoluteSessionInProgress** cookie , expires in **30 minutes**, identifies a user’s initial session engagement. Within the **_gid** cookie name, the „pattern“ segment uniquely identifies the associated account or website. Created by Google Analytics and lasting **1 day**, it aggregates visitor behavior data to generate performance analytics reports. The **_ga** cookie (deployed by Google Analytics for **2 years**), exclusively retrieves data from the domain it originates on, preventing cross-site tracking while compiling visitor, session, and campaign analytics.
- LinkedIn’s **bcookie** (valid for **2 years**) identifies browsers via share buttons and ads — while **bscookie** (same duration) records user actions on the site. The **langsession** cookie preserves language preferences, and **lidc** (expires in **1 day**) optimizes data center routing. Meanwhile, **ugid** , lasting **1 year**, is set by Unsplash.
- The pattern element in the name contains the unique identity number of the account or website it relates to._gid1 dayInstalled by Google Analytics (_gid cookie stores information on how visitors use a website), while also creating an analytics report of the website’s performance.
- Hotjar’s **_hjAbsoluteSessionInProgress** cookie (valid for **30 minutes**) detects when a user’s first pageview session begins, alongside anonymized data like visitor volume, origin sources, and page traversals.
- **bcookie** and **bscookie** (both lasting **2 years**) are set by LinkedIn—one tracks browser recognition via ad tags, the other logs user interactions. The **langsession** cookie remembers language settings, and **lidc** , expires in **1 day**, assists in routing data efficiently. Separately, **ugid** (valid for **1 year**) is issued by Unsplash.